E-mail activities: That's what the events in your e-mail messages mean

In the overview of e-mail activities, you can see all the individual actions and events that occur as part of your e-mail message. This includes all activities within our system, as well as data that our system receives back from the e-mail provider of the respective recipient, with regard to the delivery of the individual e-mails. This data is used in the performance report as the basis for calculating the individual key figures.

Find out here what the individual activities mean and how they are defined.

Sent: Our system successfully sent the e-mail to the contact.

Skip: The contact was skipped during the send-out. Possible reasons are:

1. Unsubscribed: The contact has indicated in a previous e-mail message that he no longer wants to receive messages from you, or the option "Never use this contact for e-mail subscriptions" has been activated by you in the respective contact details.
2. Unsubscribed from invitations: The contact has indicated in a previous e-mail message that he no longer wishes to receive invitations to events from you, or you have deactivated the "Invite to events" option in the contact details.
3. Marked as bounce: If the e-mail address of the recipient turned out to be a hard bounce (see explanation below) in an earlier doo e-mail message, it will no longer be written to via doo.
4. Complaint: In a previous message to the recipient's address, a complaint was submitted by the recipient or their e-mail provider.
5. Codes already redeemed: You send a message with a promotion or access code and the recipient has already redeemed his personal code.
6. Error when resolving the placeholders: When resolving the personalizations, an error would have occurred for the recipient, which is why the message was not sent to the contact. Please check the inserted placeholders in the sent message, correct it and resend the message to the corresponding contact if necessary.
7. No existing booking document: If you have specified in the shipping settings that tickets or invoices should be sent with the attachment, all contacts for which no corresponding documents are available will be skipped during shipping.

Bounces: Our system has received a notification that the e-mail could not be delivered successfully.

1. Hard bounce: A hard bounce means that the e-mail address can no longer be reached. These contacts can no longer be contacted via the doo e-mail manager and are automatically skipped in future messages.
   1. General: No specific reason for hard bounce was reported.
   2. Address does not exist: The e-mail address no longer exists, for example, because the employee left the company or the address was entered incorrectly.
   3. Address blocked: The e-mail address is already known as Hard-Bounce and will therefore no longer be written to. 
2. Soft Bounce: The e-mail is temporarily unavailable and could not be delivered due to a problem or setting on the recipient side. However, it is still available. You can try to contact the contact at a later time.
   1. General: No specific reason for hard bounce was reported.
   2. Mailbox full: The recipient's mailbox is full, so he/she can not currently receive any further e-mails.
   3. Messages too large: The message is too large and is therefore rejected by the recipient's email provider. Make sure that attachments and images are not too large to avoid this problem.
   4. Content blocked: Certain contents of the message have been blocked by the recipient's email provider.
   5. Attachement blocked: The attachment was blocked by the recipient's email provider due to size or file type, for example.
3. Undefined: No bounce reason was specified.

Complaint: Our e-mail server has received a complaint for the contact.

1. Reported as spam: The recipient has marked the message as spam.
2. Email Authentication Failed
3. Recognized as fraud: The email was classified as a scam or phishing attempt.
4. Virus detected: A virus has been detected in the email or attachment.
5. Other: No specific reason was given for the complaint.

Unsubscribe: The contact clicked on the unsubscribe link in the message to unsubscribe from further messages. Clicking on the unsubscribe link is not considered a click by us.

Render: The images contained in the email have been downloaded, which is an indicator that the recipient is opening the email. Since this feedback is suppressed by some e-mail programs, the number of openings displayed in doo may differ from the actual number.

Click: The recipient clicked a link in the e-mail message. Each click is a single email activity.

• Interested: The contact clicked on the invitation link "Subscribe".
• Declined: The contact clicked on "Declined".
• Undecided: The contact clicked on "Maybe".
• General: The contact clicked on a link that you added to your email message in addition to the invitation links. You can see which link was clicked from the export (see below).

Booked: The contact clicked on an invitation link and successfully registered for your event in the same session.

In the online view of the e-mail activities, you will not find all subclassifications, but they are all included in the export. You can find out how to download them here.

In the performance report of each individual e-mail message you will find an evaluation of all individual e-mail activities.